This is an abridged version that contains content from the Good Samaritan brand element and writing style guides.

General, Brief Description

Good Samaritan is an affiliate of Sanford Health and provides long-term care, home health, hospice, rehab therapy and independent living.

Good Samaritan Name usage

The Evangelical Lutheran Good Samaritan Foundation

• Capitalize “The” when using the full name
• “the Good Samaritan Foundation” is acceptable when the full legal name isn’t needed (note that “the” isn’t capitalized when this term is used)
• “the Foundation” is acceptable on second reference

The Evangelical Lutheran Good Samaritan Society

See also “Good Samaritan“

Do not capitalize “the” when using the shortened name (Good Samaritan) unless it begins a sentence. But when writing the full, formal name (The Evangelical Lutheran Good Samaritan Society), always capitalize “The.”

• Employees at The Evangelical Lutheran Good Samaritan Society are happy to talk to residents.
• Employees at Good Samaritan are happy to talk to residents.
• Good Samaritan has locations in 24 states

◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.

Good Samaritan

See also “The Evangelical Lutheran Good Samaritan Society“

When writing the full, formal name (The Evangelical Lutheran Good Samaritan Society), always capitalize “The.”

• Employees at The Evangelical Lutheran Good Samaritan Society are happy to talk to residents.
• Employees Good Samaritan are happy to talk to residents.
• Good Samaritan has locations in 24 states.

◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.

Good Samaritan data (as of August 2019)

• the largest not-for-profit provider of senior housing and services
• more than 380 locations
• 24 states
• more than 19,000 employees
• more than 30,000 people served daily

Good Samaritan DBA (“doing business as”) names

Use an en dash (–) (alt+hyphen) with a full space on either side (“Good Samaritan – Millard”). For materials that can be designed in InDesign or website coding that allows it, use thin spaces (command+option+shift+space) instead of full spaces around the en dash.

Note: Not all location DBAs begin with “Good Samaritan – .” Some locations are joint ventures or managed locations. Refer to the directory for more information on a location’s DBA name.

Also see Good Samaritan and The Evangelical Lutheran Good Samaritan Society entries.

See “Good Samaritan data.”

number of Good Samaritan employees

See “Good Samaritan data.”

number of people served by Good Samaritan every day

See “Good Samaritan data.”

Good Samaritan Brand Elements and Logo

Good Samaritan Brand Colors: Primary

The primary Good Samaritan color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.

Good Samaritan Brand Colors: Accent

Pantone 130 C

CMYK
C: 2 M: 38 Y: 100 K: 0
RGB
R: 245 G: 168 B: 0
HEX
#F5A800

Good Samaritan – Primary Logo

Contact your Marketing representative to acquire a print-ready logo.

Clear space

The logo should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the logo that should be kept free of visual distraction. No graphic elements or text of any kind should be placed within this clear space area, X=G.

Unauthorized use

Fonts – See Typography

Guide description/instructions/explanation that this is an abridged version of the main guide …………….

Explanation of the Sanford Health service lines that Good Samaritan oversees (long-term care, home health, hospice, rehab, independent living, etc.).

• Name usage
• Graphics/Logos

The Evangelical Lutheran Good Samaritan Society

• Capitalize “The” when using the full name
• “the Good Samaritan Foundation” is acceptable when the full legal name isn’t needed (note that “the” isn’t capitalized when this term is used)
• “the Foundation” is acceptable on second reference

The Evangelical Lutheran Good Samaritan Society

See also “Good Samaritan“

Do not capitalize “the” when using the shortened name (Good Samaritan) unless it begins a sentence. But when writing the full, formal name (The Evangelical Lutheran Good Samaritan Society), always capitalize “The.”

• Employees at The Evangelical Lutheran Good Samaritan Society are happy to talk to residents.
• Employees at Good Samaritan are happy to talk to residents.
• Good Samaritan has locations in 24 states

◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.

Good Samaritan – Primary Logo

Contact your Marketing representative to acquire a print-ready logo.

Unauthorized use

Fonts – See Typography

Contact your Marketing representative to acquire a print-ready wordmark.

Sanford Children’s/CureKids Cancer co-brand

Sanford Health/Tytocare co-brand

Sanford Health Brand: Gradient

The Edith Sanford Breast Center gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.

Gradient Build

Sanford Edith Sanford Breast Center Wordmark

The Sanford Edith Sanford Breast Center mark is made up of two components: the Sanford wordmark and the Edith descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.

Contact your Marketing representative to acquire a print-ready wordmark.

General, Brief Description

Good Samaritan is an affiliate of Sanford Health and provides long-term care, home health, hospice, rehab therapy and independent living.

Good Samaritan Name Usage

Good Samaritan is the name that should be used on all references to the full organization. There is no change for any subsequent reference.

While The Evangelical Lutheran Good Samaritan Society remains the organization’s official full name, we advise against using it in writing unless required for legal or compliance reasons.

◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.

Brand Colors: Primary

The primary Good Samaritan color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.

541 Blue

Pantone 541 C

CMYK
C: 100 M: 45 Y: 5 K: 56
RGB
R: 0 G: 59 B: 113
HEX
#003C71

284 Blue

Pantone 284 C

CMYK
C: 50 M: 12 Y: 0 K: 0
RGB
R: 107 G: 171 B: 229
HEX
#6CACE4

Brand Color: Accent

The secondary Good Samaritan color palette includes one color used to complement the primary colors.

Brand: Gradient

The Good Samaritan gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.

Gradient Build

Pantone 130 C

CMYK
C: 2 M: 38 Y: 100 K: 0
RGB
R: 245 G: 168 B: 0
HEX
#F5A800

Good Samaritan – Primary Logo

Contact your Marketing representative to acquire a print-ready logo.

Clear space

The logo should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the logo that should be kept free of visual distraction. No graphic elements or text of any kind should be placed within this clear space area, X=G.

Unauthorized use

Fonts – See Typography

Operational = A project or presentation meant to be shown or distributed internally, such as PowerPoint templates.

Marketplace = Marketing tactics created for public use.

Gotham

Adobe Caslon Pro

Jelytta

COE Campaigns Only

Children’s Service Line & Sub-service Line Campaigns

Sanford Health Plan

Brand Color: Accent

The Health Plan accent color complements the Sanford Health primary colors. This color should be used as an accent color only, not a primary color.

314 Teal

Pantone 314 C

CMYK
C: 100 M: 5 Y: 14 K: 17
RGB
R: 0 G: 127 B: 163
HEX
#007FA3

Brand Elements

The Health Plan element is a polygon shape that can be used in a variety of ways including, but not limited to, a header marker, an image holder, a call-out box and page accents.

Brand: Gradient

The Sanford Health Plan gradient palette can be blended with the Primary Colors, 541 Blue and 314 Teal. When using the gradient, make sure to select “Normal” in the Effects palette and use the Gradient Build settings below.

Gradient Build

Sanford Health Plan Wordmark

The Sanford Health Plan mark is made up of two components: the Sanford wordmark and the Health Plan descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.

Contact your marketing representative to acquire a print-ready wordmark.

Align powered by Sanford Health Plan

Legal name usage

The name “Align powered by Sanford Health Plan” must not be shortened to “Align.” “Align” is a trademark of a different entity. Always use the full, trademarked name.”

Even though “Align” is lowercase in the wordmark, capitalize it in body copy. Lowercase “powered by.”

Align powered by Sanford Health Plan Wordmark

Contact your marketing representative to acquire a print-ready wordmark.

Sanford Health Brand: Gradient

The Cancer Center gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below. 

Gradient Build

Sanford Cancer Center Wordmark

The Sanford Cancer Center mark is made up of two components: the Sanford wordmark and the Cancer Center descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.

Contact your Marketing representative to acquire a print-ready wordmark.