Sanford Health Brand Elements
Page Contents
Sanford Health Brand Colors: Shades
The Sanford Health color shades palette includes four colors used to complement the primary colors.
Sanford Health Brand: Gradient
The Sanford Health gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.
Sanford Health Brand Colors: Accent
Sanford Health Brand Colors: Shades
Sanford Health Brand Colors: Gradient
Sanford Health Primary Wordmark
The primary Sanford Health mark is made up of two components: the Sanford wordmark and the Health descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way. This version is the standard for printed, digital and any other applications that require the complete Sanford Health treatment.
Lorraine Cross Usage
The Lorraine Cross icon may not be used separately from the Sanford Health wordmark. Requests for standalone usage in special circumstances will be considered. To inquire about exceptions and permission to use the icon alone, send your request to Marketing Compliance.
Contact your Marketing representative to acquire a print-ready wordmark.
Wordmark: Provider-Based Billing Use Only
The Provider-Based Billing Sanford Health wordmark is solely comprised of the Sanford name. It should never be altered, modified or recreated in any way. This version was designed for special uses, including signage and promotional items, but its use is dictated by provider-based billing guidelines.
Contact your Marketing representative to acquire a print-ready wordmark.
Clear Space
For the Sanford Health wordmark to communicate effectively, it should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the wordmark that should be kept free of visual distraction. No graphic elements or text of any kind should be placed within this clear space area, X=D®. (Also applies to the secondary wordmark.)
Minimum Size
The minimum size using optimal reproduction methods can be measured by the height of the Sanford wordmark. The minimum height is 3/16” (.1875”). The minimum size included here should accommodate most applications but whatever the reproduction technique, be sure the wordmark is never smaller than what can be clearly executed. (Also applies to the secondary wordmark.)
Unauthorized Use
The integrity of the Sanford Health identity is diminished when the Sanford wordmark is manipulated or incorrectly applied to unauthorized documents or items.
Unauthorized versions and unacceptable usage of the wordmark place its legal protection at risk. Any variation or alteration of the wordmark, however small, is unacceptable. Below are some examples of improper use. Under no circumstances should these or any unauthorized variations be used. (Also applies to the secondary wordmark.)
