Good Samaritan Society

Description of relationship to Sanford Health

When referring to the relationship between the Good Samaritan Society and Sanford Health, use this description: The Good Samaritan Society is an affiliate of Sanford Health.

General Good Samaritan Society Short Description

The Good Samaritan Society is the nation’s largest not-for-profit provider of senior care and services.

Name Usage

The Evangelical Lutheran Good Samaritan Society

  • Capitalize “The” when using the full name. “the Good Samaritan Society” is acceptable when the full legal name isn’t needed (note that “the” isn’t capitalized when this term is used)
  • “the Society” is acceptable on second reference
  • Do not use “Good Samaritan,” “Good Sam” or “GSS” when referring to the Good Samaritan Society

Brand Colors: Primary

The primary Good Samaritan Society color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.

541 Blue

Pantone 541 C

CMYK
C: 100 M: 45 Y: 5 K: 56
RGB
R: 0 G: 59 B: 113
HEX
#003C71

284 Blue

Pantone 284 C

CMYK
C: 50 M: 12 Y: 0 K: 0
RGB
R: 107 G: 171 B: 229
HEX
#6CACE4

Brand Color: Accent

The secondary Good Samaritan color palette includes one color used to complement the primary colors.

Brand: Gradient

The Good Samaritan Society gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.

Sanford Health Gradient Primary

Gradient Build

Sanford Health Gradient Settings

Pantone 130 C

CMYK
C: 2 M: 38 Y: 100 K: 0
RGB
R: 245 G: 168 B: 0
HEX
#F5A800

Logos

Logos: Broadcast & Video

Logos: Print & Digital

FULL-TEXT VERSION
541 BLUE & 130 GOLD
FOR BROADCAST AND VIDEO
FULL-TEXT VERSION
541 BLUE
FOR BROADCAST AND VIDEO
SIMPLE-TEXT VERSION
541 BLUE & 130 GOLD
FOR PRINT AND DIGITAL
SIMPLE-TEXT VERSION
541 BLUE
FOR PRINT AND DIGITAL

FULL-TEXT VERSION
BLACK
FOR BROADCAST AND VIDEO
SIMPLE-TEXT VERSION
BLACK
FOR PRINT AND DIGITAL
FULL-TEXT VERSION
WHITE/REVERSED
FOR BROADCAST AND VIDEO
SIMPLE-TEXT VERSION
WHITE/REVERSED
FOR PRINT AND DIGITAL

Fonts – See Typography