Good Samaritan
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General Short Description
Good Samaritan is the nation’s largest nonprofit provider of senior care and services.
Good Samaritan Name Usage
Good Samaritan is the name that should be used on all references to the full organization. There is no change for any subsequent reference.
While The Evangelical Lutheran Good Samaritan Society remains the organization’s official full name, we advise against using it in writing unless required for legal or compliance reasons.
◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.
Brand Colors: Primary
The primary Good Samaritan color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.
Brand Color: Accent
The secondary Good Samaritan color palette includes one color used to complement the primary colors.
Pantone 130 C
CMYK
C: 2 M: 38 Y: 100 K: 0
RGB
R: 245 G: 168 B: 0
HEX
#F5A800
Good Samaritan – Primary Logo
Contact your Marketing representative to acquire a print-ready logo.
Clear space
The logo should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the logo that should be kept free of visual distraction. No graphic elements or text of any kind should be placed within this clear space area, X=G.
Unauthorized use
