Good Samaritan

General Short Description

Good Samaritan is the nation’s largest nonprofit provider of senior care and services.

Good Samaritan Name Usage

Good Samaritan is the name that should be used on all references to the full organization. There is no change for any subsequent reference.

While The Evangelical Lutheran Good Samaritan Society remains the organization’s official full name, we advise against using it in writing unless required for legal or compliance reasons.

◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.

Brand Colors: Primary

The primary Good Samaritan color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.

541 Blue

Pantone 541 C

CMYK
C: 100 M: 45 Y: 5 K: 56
RGB
R: 0 G: 59 B: 113
HEX
#003C71

284 Blue

Pantone 284 C

CMYK
C: 50 M: 12 Y: 0 K: 0
RGB
R: 107 G: 171 B: 229
HEX
#6CACE4

Brand Color: Accent

The secondary Good Samaritan color palette includes one color used to complement the primary colors.

Brand: Gradient

The Good Samaritan gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.

Sanford Health Gradient Primary

Gradient Build

Sanford Health Gradient Settings

Pantone 130 C

CMYK
C: 2 M: 38 Y: 100 K: 0
RGB
R: 245 G: 168 B: 0
HEX
#F5A800

THREE-COLOR VERSION
BLACK ONE-COLOR VERSION
REVERSE VERSION

Clear space

The logo should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the logo that should be kept free of visual distraction. No graphic elements or text of any kind should be placed within this clear space area, X=G.

Unauthorized use

Do not combine the Sanford Health and Good Samaritan logos. A cobranded logo is not an authorized use.
Do not extract the graphic element from the logos.

Fonts – See Typography