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Good Samaritan Society

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Description of relationship to Sanford Health

When referring to the relationship between the Good Samaritan Society and Sanford Health, use this description: The Good Samaritan Society is an affiliate of Sanford Health.

General Good Samaritan Society Short Description

The Good Samaritan Society is the nation’s largest not-for-profit provider of senior care and services.

Name Usage

The Evangelical Lutheran Good Samaritan Society

Capitalize “The” when using the full name. “the Good Samaritan Society” is acceptable when the full legal name isn’t needed (note that “the” isn’t capitalized when this term is used)
“the Society” is acceptable on second reference
Do not use “Good Samaritan,” “Good Sam” or “GSS” when referring to the Good Samaritan Society

Brand Colors: Primary

The primary Good Samaritan Society color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.

541 Blue

Pantone 541 C

CMYK
C: 100 M: 45 Y: 5 K: 56
RGB
R: 0 G: 59 B: 113
HEX
#003C71

284 Blue

Pantone 284 C

CMYK
C: 50 M: 12 Y: 0 K: 0
RGB
R: 107 G: 171 B: 229
HEX
#6CACE4

Brand Color: Accent

The secondary Good Samaritan color palette includes one color used to complement the primary colors.

Brand: Gradient

The Good Samaritan Society gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.