When referring to the relationship between the Good Samaritan Society and Sanford Health, use this description: The Good Samaritan Society is an affiliate of Sanford Health.
The Good Samaritan Society is the nation’s largest not-for-profit provider of senior care and services.
- Capitalize “The” when using the full name. “the Good Samaritan Society” is acceptable when the full legal name isn’t needed (note that “the” isn’t capitalized when this term is used)
- “the Society” is acceptable on second reference
- Do not use “Good Samaritan,” “Good Sam” or “GSS” when referring to the Good Samaritan Society
The primary Good Samaritan Society color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.
The secondary Good Samaritan color palette includes one color used to complement the primary colors.
Pantone 130 C
C: 2 M: 38 Y: 100 K: 0
R: 245 G: 168 B: 0