Co-branding
Co‑branding is not used within our family of brands.
A co-branded logo represents a partnership between merged brands. So, when two logos are used in tandem but not meant to be co-branded, they may be mistaken for a single co-branded logo.
Co‑branding may be permitted in limited situations and must be approved by Creative Services.
When co-brands contain multiple Sanford Health entities, the primary presenter’s brand should take precedence. If there is uncertainty, it is typically best to default to the parent brand.
Contact Creative Services for questions or more information.
The Sanford Foundation
The Sanford Health Foundation operates under its own established brand standards, which may include co‑branding in specific circumstances. These standards are set and managed by the Foundation’s marketing team.
For guidance related to Foundation materials, please contact the Foundation marketing team directly.