Co-branding
Co‑branding is not used within our family of brands.
A co-brand logo visually represents a partnership formed when brands merge their logos into a unified entity. When logos are placed too close together, they may be mistaken for a single co-branded logo.
When multiple Sanford Health entities are represented, the brand of the primary presenter should take precedence. If there is uncertainty, it is typically best to default to the parent brand. Questions or requests for clarification should be directed to Creative Services.
Co‑branding may be permitted in limited situations when it is necessary to ensure clarity. These exceptions must be reviewed and approved on a case‑by‑case basis by Creative Services.
The Sanford Foundation
The Sanford Health Foundation operates under its own established brand standards, which may include co‑branding in specific circumstances. These standards are set and managed by the Foundation’s marketing team.
For guidance related to Foundation materials, please contact the Foundation marketing team directly.