Category: Brand Elements
Co-brand Wordmarks/Logos
Contact your Marketing representative to acquire a print-ready wordmark.
Sanford Children’s/CureKids Cancer co-brand
Sanford Health/Tytocare co-brand
Edith Sanford Breast Center
Edith Sanford Breast Center Brand Color: Accent
The Edith Sanford Breast Center accent color complements the Sanford Health primary colors. This color should be used as an accent color only, not a primary color.
226 Pink
Pantone 226 C
CMYK
C: 0 M: 100 Y: 2 K: 0
RGB
R: 208 G: 0 B: 111
HEX
#D0006F
Sanford Health Brand Texture: Primary
The upward movement of the texture represents the visionary thinking and aspirations of the Sanford Health organization.
Sanford Health Brand: Gradient
The Edith Sanford Breast Center gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.
Gradient Build
Sanford Edith Sanford Breast Center Wordmark
The Sanford Edith Sanford Breast Center mark is made up of two components: the Sanford wordmark and the Edith descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.
Contact your Marketing representative to acquire a print-ready wordmark.
Tyto Care
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If you are a member of the Sanford Health or Good Samaritan Marketing staff, contact Kathleen Rowland at kathleen.rowland@sanfordhealth.org for registration instructions.
Good Samaritan Society
Description of relationship to Sanford Health
When referring to the relationship between the Good Samaritan Society and Sanford Health, use this description: The Good Samaritan Society is an affiliate of Sanford Health.
General Good Samaritan Society Short Description
The Good Samaritan Society is the nation’s largest not-for-profit provider of senior care and services.
Name Usage
The Evangelical Lutheran Good Samaritan Society
- Capitalize “The” when using the full name. “the Good Samaritan Society” is acceptable when the full legal name isn’t needed (note that “the” isn’t capitalized when this term is used)
- “the Society” is acceptable on second reference
- Do not use “Good Samaritan,” “Good Sam” or “GSS” when referring to the Good Samaritan Society
Brand Colors: Primary
The primary Good Samaritan Society color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.
541 Blue
Pantone 541 C
CMYK
C: 100 M: 45 Y: 5 K: 56
RGB
R: 0 G: 59 B: 113
HEX
#003C71
284 Blue
Pantone 284 C
CMYK
C: 50 M: 12 Y: 0 K: 0
RGB
R: 107 G: 171 B: 229
HEX
#6CACE4
Brand Color: Accent
The secondary Good Samaritan color palette includes one color used to complement the primary colors.
Brand: Gradient
The Good Samaritan Society gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.
Gradient Build
Pantone 130 C
CMYK
C: 2 M: 38 Y: 100 K: 0
RGB
R: 245 G: 168 B: 0
HEX
#F5A800
Logos
Contact your Marketing representative to acquire a print-ready logo.
Logos: Broadcast & Video
Logos: Print & Digital
541 BLUE & 130 GOLD
FOR BROADCAST AND VIDEO
541 BLUE
FOR BROADCAST AND VIDEO
541 BLUE & 130 GOLD
FOR PRINT AND DIGITAL
541 BLUE
FOR PRINT AND DIGITAL
BLACK
FOR BROADCAST AND VIDEO
BLACK
FOR PRINT AND DIGITAL
WHITE/REVERSED
FOR BROADCAST AND VIDEO
WHITE/REVERSED
FOR PRINT AND DIGITAL
Fonts – See Typography
Sanford Health Plan
Health Plan Brand Color: Accent
The Health Plan accent color complements the Sanford Health primary colors. This color should be used as an accent color only, not a primary color.
314 Teal
Pantone 314 C
CMYK
C: 100 M: 5 Y: 14 K: 17
RGB
R: 0 G: 127 B: 163
HEX
#007FA3
Health Plan Brand: Elements
The Health Plan element is a polygon shape that can be used in a variety of ways including, but not limited to, a header marker, an image holder, a call-out box and page accents.
Health Plan Brand: Gradient
The Sanford Health Plan gradient palette can be blended with the Primary Colors, 541 Blue and 314 Teal. When using the gradient, make sure to select “Normal” in the Effects palette and use the Gradient Build settings below.
Gradient Build
Sanford Health Plan Wordmark
Contact your Marketing representative to acquire a print-ready wordmark.
The Sanford Health Plan mark is made up of two components: the Sanford wordmark and the Health Plan descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.
Sanford Cancer Center
Cancer Brand Color: Accent
The Cancer Center accent color complements the Sanford Health primary colors. This color should be used as an accent color only, not a primary color.
2593 Purple
Pantone 2593 C
CMYK
C: 66 M: 92 Y: 0 K: 0
RGB
R: 132 G: 50 B: 155
HEX
#84329B
Sanford Health Brand Texture: Primary
The upward movement of the texture represents the visionary thinking and aspirations of the Sanford Health organization.
Sanford Health Brand: Gradient
The Cancer Center gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.
Gradient Build
Sanford Cancer Center Wordmark
Contact your Marketing representative to acquire a print-ready wordmark.
The Sanford Cancer Center mark is made up of two components: the Sanford wordmark and the Cancer Center descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.
Sanford Orthopedics & Sports Medicine
Orthopedics & Sports Medicine Brand Color: Accent
The Orthopedics & Sports Medicine accent color complements the Sanford Health primary colors. This color should be used as an accent color only, not a primary color.
428 GRAY
Pantone 428 C
CMYK
C: 10 M: 4 Y: 4 K: 14
RGB
R: 193 G: 198 B: 200
HEX
#C1C6C8
Sanford Health Brand Texture: Primary
The upward movement of the texture represents the visionary thinking and aspirations of the Sanford Health organization.
Sanford Health Brand: Gradient
The Orthopedics & Sports Medicine gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.
Gradient Build
Sanford Orthopedics & Sports Medicine Wordmark
The Sanford Orthopedics & Sports Medicine mark is made up of two components: the Sanford wordmark and the Orthopedics & Sports Medicine descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.
Contact your Marketing representative to acquire a print-ready wordmark.
Sanford Heart
Heart Brand Color: Accent
The Heart accent color complements the Sanford Health primary colors. This color should be used as an accent color only, not a primary color.
485 Red
Pantone 485 C
CMYK
C: 0 M: 95 Y: 100 K: 0
RGB
R: 218 G: 41 B: 28
HEX
#DA211C
Sanford Health Brand Texture: Primary
The upward movement of the texture represents the visionary thinking and aspirations of the Sanford Health organization.
Sanford Heath Brand: Gradient
The Heart gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.
Gradient Build
Sanford Heart Wordmark
The Sanford Heart mark is made up of two components: the Sanford wordmark and the Heart descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.
Contact your Marketing representative to acquire a print-ready wordmark.
Sanford Women’s
Women’s Brand Color: Accent
The Women’s accent color complements the Sanford Health primary colors. This color should be used as an accent color only, not a primary color.
1595 Orange
Pantone 1595 C
CMYK
C: 0 M: 71 Y: 100 K: 4
RGB
R: 216 G: 96 B: 24
HEX
#D86018
Sanford Health Brand Texture: Primary
The upward movement of the texture represents the visionary thinking and aspirations of the Sanford Health organization.
Sanford Health Brand: Gradient
The Women’s gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.
Gradient Build
Sanford Women’s Wordmark
The Sanford Women’s mark is made up of two components: the Sanford wordmark and the Women’s descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.
Contact your Marketing representative to acquire a print-ready wordmark.
Sanford Children’s
Children’s Brand Colors: Accent
The Children’s accent color palette complements the Sanford Health primary colors. These colors should only be used as an accent color, not a primary color.
253 Purple
Pantone 253 C
CMYK
C: 42 M: 91 Y: 0 K: 0
RGB
R: 173 G: 26 B: 172
HEX
#AD1AAC
285 Blue
Pantone 285 C
CMYK
C: 90 M: 48 Y: 0 K: 0
RGB
R: 0 G: 114 B: 206
HEX
#0072CE
130 Yellow
Pantone 130 C
CMYK
C: 0 M: 32 Y: 100 K: 0
RGB
R: 242 G: 169 B: 0
HEX
#F2A900
Sanford Health Brand Texture: Primary
The upward movement of the texture represents the visionary thinking and aspirations of the Sanford Health organization.
Sanford Health Brand: Gradient
The Children’s gradient palette can be blended with the primary colors. When using the gradient, make sure to select “Multiply” in the Effects palette and use the Gradient Build settings below.
Gradient Build
Sanford Children’s Wordmark
The Sanford Children’s mark is made up of two components: the Sanford wordmark and the Children’s descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.
Contact your Marketing representative to acquire a print-ready wordmark.
Sanford Children’s Wordmark: No Castle
The No Castle Sanford Children’s mark is solely comprised of the Sanford name and Children’s identifier. It should never be altered, modified or recreated in any way. This version was designed for special uses where space is an issue. Prior to use of the No Castle Sanford Children’s mark, approval by Marketing is needed.
Contact your Marketing representative to acquire a print-ready wordmark.
