Lower Third Titles
Page Contents
FOR CORPORATE, SANFORD HEALTH NEWS & STANDARD VIDEOS
- A lower third title introduces or recognizes the individual or individuals shown on a screen.
- The primary line is for a Name. The secondary line is for credentials or secondary information, such as a location or description (i.e., Primary Line: Jane Smith, MD Secondary Line: Sanford Health Heart Surgeon).
- The font is Gotham Medium.
- Name line = 75px (color = #ffffff) *Case sensitive
- Credentials line = 29px (color = #000000) *All Caps
- The Lower Third is animated. (See examples below)
The animated lower third is built for use in Adobe Premiere Pro. The Motion Graphic Template (.mogrt) file for Adobe Premiere contains the proper font, size, and color. If the logo “bug” needs to be consistent when the lower third banner is not on-screen, use the separate transparent (.png) image file. The Motion Graphic Template file and the lower right “bug” are designed to register size and position when placed in a 1920px x 1080px video edit timeline. The Marketing Photo/Video team manages these files.
The templates contain just two lines of text. In scenarios where two people are on-camera together, side by side, type both names and titles into the two text fields, manually spacing the two names in the same text block in the Essential Graphics panel in Premiere.
