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Sanford Health Plan

Brand Color: Accent

The Health Plan accent color complements the Sanford Health primary colors. This color should be used as an accent color only, not a primary color.

314 Teal

Pantone 314 C

CMYK
C: 100 M: 5 Y: 14 K: 17
RGB
R: 0 G: 127 B: 163
HEX
#007FA3

Brand Elements

The Health Plan element is a polygon shape that can be used in a variety of ways including, but not limited to, a header marker, an image holder, a call-out box and page accents.

Brand: Gradient

The Sanford Health Plan gradient palette can be blended with the Primary Colors, 541 Blue and 314 Teal. When using the gradient, make sure to select “Normal” in the Effects palette and use the Gradient Build settings below.

Gradient Build

Sanford Health Plan Wordmark

The Sanford Health Plan mark is made up of two components: the Sanford wordmark and the Health Plan descriptor. These two components are always placed in a fixed vertical relationship and should never be altered, modified or recreated in any way.

Contact your marketing representative to acquire a print-ready wordmark.

Align powered by Sanford Health Plan

Legal name usage

The name “Align powered by Sanford Health Plan” must not be shortened to “Align.” “Align” is a trademark of a different entity. Always use the full, trademarked name.”

Even though “Align” is lowercase in the wordmark, capitalize it in body copy. Lowercase “powered by.”

Align powered by Sanford Health Plan Wordmark

Contact your marketing representative to acquire a print-ready wordmark.