Good Samaritan Micro Brand Guide (TABS)
Page Contents
Guide description/instructions/explanation that this is an abridged version of the main guide …………….
Explanation of the Sanford Health service lines that Good Samaritan oversees (long-term care, home health, hospice, rehab, independent living, etc.).
The Evangelical Lutheran Good Samaritan Society
- Capitalize “The” when using the full name
- “the Good Samaritan Foundation” is acceptable when the full legal name isn’t needed (note that “the” isn’t capitalized when this term is used)
- “the Foundation” is acceptable on second reference
The Evangelical Lutheran Good Samaritan Society
See also “Good Samaritan“
Do not capitalize “the” when using the shortened name (Good Samaritan) unless it begins a sentence. But when writing the full, formal name (The Evangelical Lutheran Good Samaritan Society), always capitalize “The.”
- Employees at The Evangelical Lutheran Good Samaritan Society are happy to talk to residents.
- Employees at Good Samaritan are happy to talk to residents.
- Good Samaritan has locations in 24 states
◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.
Unauthorized use
