Good Samaritan Micro Brand Guide
Page Contents
This is an abridged version that contains content from the Good Samaritan brand element and writing style guides.
General, Brief Description
[Explanation of the Sanford Health service lines that Good Samaritan oversees (long-term care, home health, hospice, rehab, independent living, etc.).]
Good Samaritan Name usage
The Evangelical Lutheran Good Samaritan Foundation
- Capitalize “The” when using the full name
- “the Good Samaritan Foundation” is acceptable when the full legal name isn’t needed (note that “the” isn’t capitalized when this term is used)
- “the Foundation” is acceptable on second reference
The Evangelical Lutheran Good Samaritan Society
See also “Good Samaritan“
Do not capitalize “the” when using the shortened name (Good Samaritan) unless it begins a sentence. But when writing the full, formal name (The Evangelical Lutheran Good Samaritan Society), always capitalize “The.”
- Employees at The Evangelical Lutheran Good Samaritan Society are happy to talk to residents.
- Employees at Good Samaritan are happy to talk to residents.
- Good Samaritan has locations in 24 states
◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.
Good Samaritan
See also “The Evangelical Lutheran Good Samaritan Society“
When writing the full, formal name (The Evangelical Lutheran Good Samaritan Society), always capitalize “The.”
- Employees at The Evangelical Lutheran Good Samaritan Society are happy to talk to residents.
- Employees Good Samaritan are happy to talk to residents.
- Good Samaritan has locations in 24 states.
◼︎ Do not write the name of the organization as Good Samaritan Sanford Health, Good Samaritan Society, Good Sam, GSS or GSSH.
Good Samaritan data (as of August 2019)
- the largest not-for-profit provider of senior housing and services
- more than 380 locations
- 24 states
- more than 19,000 employees
- more than 30,000 people served daily
Good Samaritan DBA (“doing business as”) names
Use an en dash (–) (alt+hyphen) with a full space on either side (“Good Samaritan – Millard”). For materials that can be designed in InDesign or website coding that allows it, use thin spaces (command+option+shift+space) instead of full spaces around the en dash.
Note: Not all location DBAs begin with “Good Samaritan – .” Some locations are joint ventures or managed locations. Refer to the directory for more information on a location’s DBA name.
Also see Good Samaritan and The Evangelical Lutheran Good Samaritan Society entries.
See “Good Samaritan data.”
number of Good Samaritan employees
See “Good Samaritan data.”
number of people served by Good Samaritan every day
See “Good Samaritan data.”
Good Samaritan Brand Elements and Logo
Good Samaritan Brand Colors: Primary
The primary Good Samaritan color palette consists of the Deep Blue and Light Blue colors. The consistent use of these colors will create recognition and strengthen our identity.
Good Samaritan Brand Colors: Accent
Pantone 130 C
CMYK
C: 2 M: 38 Y: 100 K: 0
RGB
R: 245 G: 168 B: 0
HEX
#F5A800
Good Samaritan – Primary Logo
Contact your Marketing representative to acquire a print-ready logo.
Clear space
The logo should not be crowded or overwhelmed by other elements. “Clear space” refers to the area surrounding the logo that should be kept free of visual distraction. No graphic elements or text of any kind should be placed within this clear space area, X=G.
Unauthorized use
